The 3 S’s – convenience, sociability, and protection – are an excellent base for dating site. Why does it look like plenty websites tend to be mysteriously missing all of them from their business plans?
Submit LikeBright, an innovative new dating site based in Seattle that aims to purge deception from the online dating world. It really is a tall order, but Ron Lai, Sonya Lai (yes, they can be siblings), and Nick Soman tend to be determined to satisfy it. The trio met while studying at Harvard, and made a decision to receive LikeBright in 2010 within the TechStars, a business that phone calls by itself the “number 1 startup accelerator in the world,” plan in Seattle.
Their unique purpose, as told Aislyn Green of TechFlash.com, isn’t really complicated: “LikeBright is a TechStars Seattle startup working to make internet dating quick, social and not harmful to ladies.” Ladies everywhere – and plenty of men – complain towards not enough count on and rampant lying that troubles online dating sites. For many, it’s become these types of problematic they’ve abadndoned online dating entirely in support of going back to the original methods of internet dating which they’d when denied, like satisfying through pals or at social events. LikeBright is designed to fight this problem by “creating a dating layer-on Facebook to assist ladies meet folks through the individuals they trust.”
The inspiration for LikeBright originated personal expertise. Sonya ended up being powered by a want to help the girl feminine pals browse the sometimes-dangerous realm of online dating, and desired to place focus on the issues, frequently disregarded, that ladies value regarding looking for love on line. Ron, a regular tourist, was inspired generate a niche site that came across their nomadic requirements, and Nick discovered of this value of fulfilling a date through some body you depend on whenever women pal launched him to their sweetheart.
Before making the site, the trio carried out 50 real time interviews with women that wanted to discuss their unique experiences with internet dating. The responses they got varied from the hilarious with the horrifying, like “Everything seemed great. After which the guy requested myself easily smoked meth” and “He was 11 and I was required to drive him house. He previously walked the whole way anywhere.” Determined that the globe lacked a dating web site that leaves ladies 1st, LikeBright was created.
LikeBright is actually devoted to creating a host built on the 3 S’s. Joining this site is straightforward: it will take 30 seconds to join up via myspace Connect. Your website encourages sociability by offering users a social context the singles they see and allowing them to connect with friends – affixed or not – on the site. And it’s really safe: women may use LikeBright anonymously, and every guy on the site is actually vouched for.